Custom content for Cardinal Health Sonexus Access and Patient Support by studioID

How Pharma Is Increasing Patient Support With Self-Service Options

In a recent survey of 150 biopharma leaders in patient services, many respondents said phone calls remain relevant for populations such as older generations or caregivers. After all, specialty meds are nuanced, complex, and wholly reliant on human expertise. Yet as more consumers embrace self-service as part of everyday life, it makes sense that patients would want that same experience from a hub program. Which is why respondents also emphasized the need to balance newer outreach methods with legacy channels. How do your patient access and support services plan to evolve?

Download the survey report to explore what this means for the future of patient services and why manufacturers are pursuing more modern options with more purpose-fit experiences. Topics include:

  • The modern communication tactics that are set to outpace phone engagement.
  • Why patients find a digital self-service option to be an increasingly attractive one.
  • How leaders view the optimal balance of talent and technology in patient support services. 


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