In a recent survey of 150 biopharma leaders in patient services, many respondents said phone calls remain relevant for populations such as older generations or caregivers. After all, specialty meds are nuanced, complex, and wholly reliant on human expertise. Yet as more consumers embrace self-service as part of everyday life, it makes sense that patients would want that same experience from a hub program. Which is why respondents also emphasized the need to balance newer outreach methods with legacy channels. How do your patient access and support services plan to evolve?
Download the survey report to explore what this means for the future of patient services and why manufacturers are pursuing more modern options with more purpose-fit experiences. Topics include:
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