Historically, pharmaceutical product development has been a risky and costly endeavor, on average taking 8+ years for a new therapeutic to move from the early clinical development to approval.

With the eyes of the world upon the pharmaceutical industry — and growing market pressures to shift business models away from simply discovering and commercializing profitable drugs towards supporting and enabling the delivery of patient-centric care — the time has come for pharma to embrace modern, agile ways of working. How can the pharma industry leverage a product mindset to succeed in 21st-century healthcare?

Download the playbook that explores how the shift away from a project mindset can accelerate both biopharmaceutical innovation and the timelines to market. Topics include practical tips for changing processes, workflows and organizational cultures, and:

• How to bring the product mindset to pharma.
• Thinking differently about delivering value.
• Embracing a patient-centric approach.

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