WEBINAR ON DEMAND
Duration: 30 minutes

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Retailers typically bring in as much of 20% of their annual revenue during the holiday season. But nothing about 2020 has been typical—and holiday shopping will be no exception.

With COVID-19 driving record numbers of people to make purchases online or through alternate fulfillment channels such as curbside pickup, brick-and-mortar retailers need to quickly pivot to adapt to the new reality of how customers will shop for the holidays this year. Join Retail Dive and Google Cloud for an in-depth look at how retailers can best prepare and position themselves for success during peak shopping season, including:

• Mastering the move to digital and ensuring your website experience is prepared to meet increased demand
• Knowing which metrics to rely on – and which to discard – to be responsive to consumer needs
• Adjusting your timeline to make the most of the accelerated holiday season

SPEAKERS  

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Amy Eschliman
Managing Director of Retail
Google Cloud

Christopher Walton
CEO and Founder
Omni Talk

Laura Heller
Host