LIVE WEBINAR
Tuesday, January 27, 2026 | 2pm ET
Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording. ​

From Hollywood production studios to medical office marketing departments, every organization needs media. But managing large media libraries can be time-consuming and costly. AI features in the video process ease that and accelerate your workflows by automating repetitive tasks and making stored content easier to access and reuse. Features like AI-generated transcripts, facial and object recognition, and automated tagging significantly reduce manual work. Automated archival workflows lower storage expenses and keep libraries organized and searchable, maximizing content value after creation.

AI won’t replace editors, creative ops professionals, or technical marketers — but it can make video workflows significantly faster. When your media is organized, searchable, and easy to work with, you free up time, storage space, and budget, creating opportunities to experiment with creative campaigns. In this webinar, we’ll take a deep dive into how AI helps media teams. You will learn how AI features:

• Automate repeated video workflows
• Generate proxies and cache file versions so you don't waste time re-ingesting
• Reduce storage costs by auto-archiving assets

SPEAKER

Tim Child
Iconik SVP
Backlight co