WEBINAR ON DEMAND
Duration: 1 hour
Pharma companies traditionally rely on payer coverage data, including formularies and restrictions, to understand the contours of their market access barriers. While these inputs are certainly valuable, they can create an incomplete picture. For example, if preferred drugs aren’t the ones being reimbursed by the PBM, it can create a gap between policy and practice. That’s why manufacturers are increasingly relying on real-world data (RWD) to uncover the blind spots in their market access analysis.
How can your pharma company leverage RWD to strengthen your market access strategy? Watch the webinar to learn how. Topics include:
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