ON DEMAND WEBINAR
Duration: 48 minutes​

​As inflation, interest rate hikes, and market volatility continue to drive economic uncertainty, businesses must make strategic, data-driven decisions to optimize costs and build resilience. Effective business experimentation will be essential for making operational changes on-the-fly in response to evolving economic conditions.

Join this webinar to learn:

• The latest economic insights and consumer spend trends from Mastercard Economics Institute
• Key business experimentation strategies to save costs and optimize operations
• Real-world case studies on how brands including Coca-Cola are using a Test & Learn® approach to stay resilient amidst economic uncertainty
• Relevant solutions to strengthen your business experimentation capabilities

SPEAKERS  

Michelle Meyer
Chief Economist, North America
Mastercard

Rupert Naylor
Senior Vice President, Test & Learn
Mastercard

James Ford
Vice President of Category Leadership
The Coca-Cola Company