Opportunities for Success in the Natural Sweetener Trend

Custom content for International Food Products Corporation by Food Dive's Brand Studio

Consumer preferences in food and beverage are continually changing as more options become available – and preferences for sweeteners are no exception. Sweeteners present a unique challenge as consumers want to reduce sugar intake, but have an increased interest in clean label products. Food and beverage manufacturers that don't address both of these consumer interests will find themselves at a competitive disadvantage.

Our new playbook examines why natural sweeteners are not all equal in the eyes of consumers. The playbook also highlights:

Statistics about consumers’ sweetener preferences
Challenges for manufacturers that utilize sweeteners in products
The value of R&D in finding new ways to blend sweeteners in pursuit of the best flavor

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