ON DEMAND WEBINAR
Duration: 28 minutes​

Are you ready to redefine innovation in marketing? Discover how to transform viewers into buyers with Live Shopping on YouTube, harness the viral potential of TikTok Shop to connect with the next generation of consumers authentically and engagingly, and create unforgettable brand experiences with OOH Advertising.

Whether you're eager to experiment with new platforms or seeking inspiration to revolutionize your marketing approach, this session promises actionable insights and practical tips to help you stay ahead of the curve. These trailblazing tactics are designed to help you transcend the traditional marketing box and captivate your audience like never before.

What we’ll cover:

• Discover how to leverage YouTube's expansive reach and versatile formats to create impactful campaigns that resonate with diverse audiences.
• Explore strategies for engaging with Gen Z on TikTok Shop, tapping into the platform's unique appeal to drive conversions and build brand loyalty.
• Unlock the potential of Out-of-Home (OOH) advertising in your marketing mix, understanding how this traditional channel can be used innovatively to complement digital efforts.
   

SPEAKERS

Brian Binder
Senior Innovation & Growth Director
Tinuiti

Lindsey Jara Wald
Senior Director, TVAD
Tinuiti

Kara Mehnert
Paid Social Strategist
Tinuiti