Grocery shopping has evolved from a straightforward process, with one shopper per household creating a list and heading to the store, into a complex ecosystem. Shoppers have more options for what to buy, where to buy it, and how to receive it than ever before.

This new playbook illustrates new strategies for brands and grocers to leverage that will empower them to reach shoppers with relevant, responsive solutions to ease the shopping burden. This playbook highlights:

• The profile of today’s distributed shopper
• How to turn shopping inspiration into action
• Ways to personalize food experiences for customers
• How to create a connection to bring together the current ecosystem

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