New Tools Help Brick-And-Mortar Grocers Adapt To Shopper Preferences

Custom content for SIRL by Grocery Dive's Brand Studio

Earlier this year, grocers faced an upheaval that changed everything, practically overnight. Brick-and-mortar grocers have had to continuously pivot to address new shopping preferences and their consumers’ evolving expectations. Now, when shoppers visit the physical grocery store, they want to get in and out—quickly and safely. How do retailers improve the consumer experience in this new environment?

This playbook explores the promise of new, in-store analytics and how this technology can bring the benefits of online shopping to the brick-and-mortar grocer, and help establish new and better relationships between grocers and their shoppers in today’s new normal. Inside, you’ll find: 

  • Five ways retailers can bring the benefits of online shopping to the physical world with new analytics
  • How a wayfinding feature can help consumers quickly navigate through a store while allowing grocers to improve store formats through more intuitive product placement and organization
  • Real use case information highlighting how heat mapping capabilities and analytics addressed product placement and wait times
  • How the click-and-collect experience sees greater efficiency with a wayfinding feature


GET THE PLAYBOOK

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