Earlier this year, grocers faced an upheaval that changed everything, practically overnight. Brick-and-mortar grocers have had to continuously pivot to address new shopping preferences and their consumers’ evolving expectations. Now, when shoppers visit the physical grocery store, they want to get in and out—quickly and safely. How do retailers improve the consumer experience in this new environment?
This playbook explores the promise of new, in-store analytics and how this technology can bring the benefits of online shopping to the brick-and-mortar grocer, and help establish new and better relationships between grocers and their shoppers in today’s new normal. Inside, you’ll find:
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