Navigating Data-Driven Marketing:Insights and Strategies to Embrace a New Era With Confidence

ON DEMAND WEBINAR
Duration: 25 minutes‚Äč


Marketers are entering a new era teeming with emerging trends and challenges, ranging from the forthcoming impact of Gen AI and the pivotal role of privacy in shaping marketing strategies to the significance of harnessing first-party data and navigating the complexities of an evolving customer journey.

Join Lourenco Mello, Product Marketing Lead at Snowflake, as he delves into the transforming landscape of data-driven marketing, offering valuable insights, strategies, and observations that provide clarity for the path ahead. After this session, you'll be able to:

  • Confidently enter this new era of Gen AI, first-party data, and privacy-first marketing
  • Ensure your strategies remain relevant and effective in the face of changing technological and consumer landscape
  • Understand how other marketing leaders are navigating data-driven marketing successfully

 

 

SPEAKER

Lourenco Mello
Product Marketing Lead
Snowflake

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