More than three in four Americans say they try to avoid or limit their sugar intake, according to the International Food Information Council Foundation (IFIC). This presents a unique challenge for food and beverage manufacturers as they navigate a new, reduced sugar landscape and develop new products the meet consumers evolving needs.

Our playbook explores the importance of understanding how to leverage other ingredients to recreate the “sweetness” experience they have grown to love.

The playbook discusses: 

• Factors driving sugar reduction
• The importance of customer education
• Forward-looking applications 

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