WEBINAR ON DEMAND
Duration: 1 hour
Crunched budgets and overextended staff are just two factors complicating efforts by higher education institutions to improve enrollment, retention, and student wellbeing. Stronger engagement initiatives can help, but making impactful, authentic connections with students at scale is a challenge.
Dr. Beth Lesen, Vice President for Student Affairs at California State University, Long Beach, is teaching a masterclass on connecting the dots across student outreach, engagement, belonging, and success. The most important tactic? Using two-way texting to reach students. But not just blasting out texts. Rather, the institution deployed texting campaigns that students actually responded to, resulting in authentic interactions. Join this webinar to learn how to: