ON DEMAND WEBINAR
Duration: 1 hour​

For the majority of millennials, this is their first home buying experience—representing a major milestone in this generation’s lives. New research from V12 and Porch, conducted by The Harris Poll, uncovers key insights on this generation’s spending habits throughout the entire moving journey. Did you know?

• 92% of millennial movers are willing to try new brands and 89% are willing to try new service providers
• 67% of millennials purchase items prior to moving and 54% switch service providers prior to moving

Join this webinar to learn tips and advice on how brands can adjust their marketing efforts to target this highly lucrative audience. We will cover key topics including:

• What entices millennials to try new brands during a move
• When millennials research and purchase items during the move journey
• What channels millennial movers use to engage with brands
• How to use data, analytics and purchase intent to put successful marketing programs in place

SPEAKERS  

Anders Ekman
President
V12

David Krane
Senior Consultant
The Harris Poll