It’s no secret that today’s customers want retailers to pair the convenience and selection of e-commerce with the intimate feel of an in-person brick-and-mortar experience. More and more smart and resourceful retailers are learning to bridge this gap with new technology that empowers in-store associates to become true omnichannel employees.

In this playbook, we offer strategies that can help your in-store associates compete and thrive in the ever-changing digital environment.

You will learn:

• Eye-opening statistics about how much more omnichannel customers spend
• The importance of training in-store associates to deliver high-touch digital customer service
• How enabling in-store associates to build long-term customer relationships online (and off) can help your bottom line
• Why you must empower associates with tools that make your website an ally (not an enemy)