Meet Growing Consumer Demand for Plant Protein

Custom content for Cargilll by Food Dive's Brand Studio

Plant-based foods are hot right now. In fact, whether you are talking about incorporating soy, peas or other pulses, plant protein is increasingly making inroads with consumers.

Research from Mintel reveals that taste is the top reason U.S. adults are eating more plant-based foods—ranking above diet, animal protection,  the environment and even health. While plant-based protein ingredients may be considered meat substitutes, they play vital roles in enhancing the nutrient density of beverages and ready-to-eat products.

In this new playbook, we highlight:

  • Eye-opening statistics illustrating why demand for plant proteins is surging
  • Key drivers for this wave in consumer demand
  • The appeal of plant proteins, including health and environmental benefits
  • New product launches in categories such as cereal and energy bars, sports, weight loss and more

 

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