WEBINAR ON-DEMAND
Duration: 1 hour

Many medtech companies are struggling to achieve growth in an increasingly complex and competitive healthcare landscape. Join ZS experts to learn how a world-class marketing capability can help medtech companies increase their customer relevance, differentiate their offerings from the competition, and sustain long-term financial success.

In this webinar, we’ll discuss how marketing can help:

• Improve competitiveness of the portfolio globally by moving from feature to value innovation
• Enhance the success of new product launches 
• Improve portfolio profitability 
• Streamline the portfolio to make buying simpler for customers, and create a compelling sales narrative

SPEAKERS  

Matt Singer
Principal
ZS Associates

Sundeep Karnik
Principal
ZS Associates