LIVE WEBINAR
Monday, April 14th | 2pm ET
Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording. ​

The rise of connected TV (CTV) has rewritten the rules of advertising. In fact, CTV ad spending is expected to outpace traditional TV ad spend by 2028. Yet while independent ad agencies recognize CTV's potential, they often struggle to harness its benefits, due to existing barriers and misconceptions about its strategic value.

This webinar will explore four challenges that may be holding these agencies back and explain how you can uncover the benefits of CTV for full-funnel performance. By watching, you’ll find out why it’s so important for independent ad agencies to understand and optimize CTV to better serve their clients. Tune in now to:

• Examine common barriers for independent agencies in using CTV
• Learn how to bridge the gap between linear and CTV buying
• Discover the latest advances in measurement and attribution

SPEAKERS

JC Clarke
​Vice President of Agency Growth
Pathlabs
 

Nick Lange
Vice President of Media Products
Pathlabs
 

Jen Pera
SVP Media
Real Time Solutions