Mass marketing vs. one-to-one marketing – which approach is best?

When you think of Influencer Marketing, you likely think of individual marketing to a massive audience. More and more brands have been taking advantage of one-to-one marketing in recent years, where an influencer speaks to segmented, highly targeted, smaller audience subsets.

​How do you know which way to go to connect with your audience? Our eBook can shed light on which approach is best for you:

  • Benefits and drawbacks of each approach
  • Why the distinction matters
  • What makes it successful

Download the eBook today.



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