When you think of Influencer Marketing, you likely think of individual marketing to a massive audience. More and more brands have been taking advantage of one-to-one marketing in recent years, where an influencer speaks to segmented, highly targeted, smaller audience subsets.

​How do you know which way to go to connect with your audience? Our eBook can shed light on which approach is best for you:

• Benefits and drawbacks of each approach
• Why the distinction matters
• What makes it successful

Download the eBook today.