WEBINAR ON-DEMAND
Duration: 1 hour

It’s a new era in marketing research, as machine learning’s analytical power increasingly amplifies human insight. AI is certainly one powerful tool for marketers—SurveyMonkey research found that 88% of marketers rely on AI in their current jobs, and 48% of marketing teams cited increasing AI adoption as a top goal for 2024.

So, with AI leading the charge in modern marketing, what related trends will drive more successful insights in 2025, and which AI-related solutions have failed to deliver on their promise? Knowing that not all AI solutions live up to the hype—some have overpromised and underdelivered – this webinar will explore:

• 2025 marketing research trends to watch for (and which ones to steer clear of)
• How marketers can leverage the latest technology to streamline workflows
• Ways to use AI to optimize results

SPEAKERS

Sam Gutierrez
Senior Research Scientist
SurveyMonkey
 

Divya Shroff
Senior Product Marketing Manager
SurveyMonkey