Wednesday, March 6 | 2pm ET
Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording.
Marketing data is the lifeblood of every business. So why do most businesses feel overwhelmed by the idea of capturing it, understanding it and harnessing its potential for important strategic planning?
In this expert webinar, Northwestern University and Industry Dive’s studioID partners will explore how the most successful companies are using marketing data as the lifeblood of business. We’ll discuss the various kinds of marketing data that can be used strategically, examples of how that data has been used in real life, and more. This will all be in an effort to influence real change in how companies drive growth, enhance customer experience, improve efficiencies and build brand authority. You’ll come away understanding: