Surging supplies of location data — from the billions of apps accessed each year — and the sophisticated data science used to analyze it, have enabled marketers to enhance their intelligence and work smarter when connecting with consumers.

Our latest playbook highlights best practices for incorporating location intelligence to your marketing strategies:

• Input For Your Strategy – Leverage the scale, diversity and depth of location data to enrich your strategic approach to each campaign
• Discover Untapped Audiences – Find new audiences by layering in real-world data points like current proximity to a physical location, visitation patterns, frequency of places visited and dwell time
• Target Audiences More Effectively – Learn commonly visited points of interest for your key demographics to discern consumer habits, motivations and needs 

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