Whether your objective this year is personalized customer engagement, or combining offline and online customer data to understand their preferences better, the foundational step is a CDP, that does the heavy lifting.

CDPs have become highly relevant today for multiple reasons. It is the non-negotiable starting point to drive customer-centric growth.

Once this organization-wide asset is in place, marketers can easily access the data, deploy analytics and run omnichannel campaigns with ease. A QSR ready customer marketing platform is a must in such a high repeat purchase business. We often call it CDP++

In this handbook, you’ll learn:

• How to assess if you should get a CDP 
• Four ways of measuring ROI from a CDP++
• How is a CDP different from other marketing platforms
• How a global QSR chain achieved incremental sales with single view of customer and omnichannel marketing

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