WEBINAR ON DEMAND
Duration: 1 hour

Today’s customers demand more direct interaction with the manufacturers making the products they buy and use. For manufacturers still relying on traditional B2B channels like distributors and wholesalers, this push for more end customer contact presents a big challenge in the form of conflicts between channels.

Manufacturing Dive partnered with HCLSoftware to host a discussion between Director of Product Management at HCLSoftware Karie Daudt and Chip Pryor, North American ecommerce Lead for Husqvarna Forest & Garden. Husqvarna, an HCLSoftware customer and manufacturer of forest and garden equipment like mowers and chainsaws, faced this channel conflict challenge and adjusted to a direct-to-consumer environment in response. In this webinar, Daudt and Pryor will discuss:

• How Husqvarna’s decision to embrace an omnichannel strategy helped them prosper when the Covid-19 pandemic hit
• Why keeping 90% or more of their business on a B2B model through distributors is an increasing risk to manufacturers in today’s market
• The choice facing manufacturers – to disrupt or enable channels – and why Husqvarna chose the route they took
•  What technology, tools and advice Pryor recommends to other manufacturers facing the same channel conflict and looking to solve it before the next big disruption.

SPEAKERS

Chip Pryor
North American eCommerce Lead (GIS)
Husqvarna Forest and Garden
 

Karie Daudt
Director of Product Management
HCLSoftware