A Marketer's Guide: Customer Data Platforms 101

CRM. CMS. GIS. DMP. GA. SAAS. And now CDP…

If it seems like you’re being asked to learn a new acronym and integrate a new technology into your marketing practice every few days, that’s probably because you are. In 2018, there were over 7,000 MarTech solutions on the market, and the average enterprise company was using 91 different tools—each with its own jargon and learning curve.

If you haven’t taken the time to get to know CDPs (Customer Data Platforms) yet, we don’t blame you. With 78% of enterprise companies saying they either have or are planning to implement one, if you don’t already understand CDPs, it’s time to do a little research. The good news? We’ve written a plain-language guide to help you get up to speed.

In this guide, you’ll learn:

  • What CDPs actually do
  • The difference between a basic CDP and a best-in-breed option
  • The stats that tell us how CDPs drive real marketing results

Ready to get started?

 

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