Baseline for Digital Transformation:Leveraging Technology to Win Over Customers in the Digital Age

Sponsored content for DXC Technology by Retail Dive's Brand Studio

Duration: 1 hour

​The customer-shopping journey continues to evolve, and companies need to continue to understand consumers and their decision-making preferences. Retailers and select CPG companies must adapt and fine-tune their omnichannel strategies to fit customer preferences to differentiate themselves in today’s retail landscape.

Digital transformation creates opportunities to innovate store formats and offerings to match how customers want to shop. This requires the right technology platform to understand what constitutes a great shopping experience and how to deliver one that meets or exceeds consumer expectations, according to the latest survey by IDC and sponsored by DXC Technology.

In this webinar, we will discuss:

  • A unique viewpoint from the consumer side
  • Tips to help your organization leverage technology to drive a successful digital transformation strategy
  • Ways you can enhance your brand’s customer engagement


Ivano Ortis
Vice President,
IDC Retail Insights

As vice president, Ivano Ortis is responsible for managing IDC Financial, Manufacturing, and Retail Insights in Europe, providing strategic directions for the groups and advising vendor and end-user clients.

Deesean Wilson
Global Product Manager, Retail Solutions,
DXC Technology

As Global Product Manager at DXC, Deesean is responsible for the overall product vision and strategy for DXC’s retail offerings. Deesean is an expert in integrating omni-channel retail system technology, managing complex projects for retailers in various verticals and integrating solutions that connect business functional requirements and technical architecture needs.


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