WEBINAR ON DEMAND
Duration: 1 hour

These days, it’s imperative that a company offers an experience that delights its customers. Pharma companies specifically must evolve their commercial model to reach an elevated experience. But what does that mean? With fewer opportunities for face-to-face interactions, it means going beyond human-based relationships to glean data, build on it, and ultimately become digitally-driven.

In this webinar, Boehringer Ingelheim and ZS Associates partner to share the keys to overcoming a lackluster customer experience, and how integrated analytics can break down silos to drive customer insights at a global scale. Attendees will learn: 

• Typical analytics obstacles and how commercial teams can overcome them
• Key analytics features that help to scale customer experience efforts globally
• How Boehringer Ingelheim combined its unique processes and people with technology to create action-oriented insights

SPEAKERS  

Philippe Houben
Head of Data Excellence
Boehringer Ingelheim

Kapil Nayyar
Principal
ZS Associates