Consumers have dramatically changed their shopping behavior as a result of the pandemic. A recent study reported that more than 75% of consumers have experimented with a different shopping behavior during the crisis.

Retail Dive’s Brand Studio explores how brands must leverage their brick-and-mortar footprint and in-store experience to attract shoppers back in-store, while also upgrading the online experience to build relationships online.

Our report deconstructs the changes wrought in 2020 and identifies three phases of recovery that must be addressed if you want to emerge from the calm of the storm and weather the next set of challenges. The report highlights:

• How to meet the evolving and long-term safety requirements of customers
• Ways to leverage the unique strengths and advantages of a physical retail space
• How to blend online and off into an intentional, effective omnichannel strategy