ON DEMAND WEBINAR
Duration: 1 hour​

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One of the hottest topics in marketing is Customer Data Platforms (CDPs). Are they critical components of a modern marketing data stack? Are they obsolete? Do marketers need CDPs to thrive? Industry experts are posing such questions looking for clarity on the matter, but the truth is, there is no consensus.

Join Lourenco Mello, Product Marketer at Snowflake, to learn why operating with a CDP as a separate silo is a risky idea... and ways to supercharge your campaigns with a different approach. After this session, you'll be able to:

• Understand the importance of operating from a single source of truth for all your data
• Explain two distinct implementation patterns of modern CDPs that are driving critical value for marketers today
• Run powerful use cases and maximize marketing ROI by using modern CDPs on the Data Cloud

SPEAKER

Lourenco Mello
Product Marketing Lead
Snowflake