Having disruptive technology with the potential to improve people’s lives is exciting, but it’s only part of the story. You must be able to clearly define your entire vision, including a realistic path to market, or risk losing credibility with potential investors, suppliers, and development resources. 

In this eBook, you’ll learn how to design and deliver attractive user experiences that improve people’s lives by understanding 6 keys:

1. Why you must be able to clearly define your entire vision
2. Why understanding users’ needs requires being open to change
3. How to create an experience that is both natural and attractive for users
4. How to implement engineering discipline without losing flexibility
5. When to involve key suppliers to respect manufacturing constraints
6. Why you should embrace uncertainty​