Entering a competitive marketplace with a new therapy comes with mighty challenges—but manufacturers have proven, time and time again, that they can be successful.

​In this essential guide, you’ll get actionable insights from Lash Group experts, leveraging 30+ years of experiencing launching new programs. You’ll learn:

• How to leverage a proven program launch framework
• Key considerations for differentiating your new therapy in a competitive market
• Best practices for building and implementing a patient-centric support program
• Questions to ask when selecting a patient support partner for your new therapy