Balancing Consumer Demand for Taste, Health and Clean Labels

Custom content for Mediterranean Umami by Food Dive's Brand Studio

Clean-label products aren't just a trend. Consumers continue to seek foods with more natural ingredients and reduced sugar, fat and sodium. Yet most aren't willing to forgo flavorful foods — a 2018 Food and Health Survey report showed that taste remains one of the most influential factors in driving purchases.

So how can food manufacturers satisfy calls from consumers for healthier products while maintaining the high level of flavor that they crave? Find out in our latest playbook. We'll also highlight:

  • Plant-based alternatives and how manufacturers are leveraging them for clean-label solutions
  • Why familiarity in products is so important to consumers
  • Ways to reduce sodium without losing flavor or craveability


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GET THE PLAYBOOK

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