Research Report: 2020 Digital Product Creation Maturity in RFA

Digital product creation (DPC) has leapt up the investment agenda for footwear and apparel brands this year, but how far has the industry progressed towards driving full scale adoption and business results from 3D and DPC? And what are the implications for your digitization strategy and post-COVID recovery?

Since 2016, Kalypso has partnered with industry research groups and educational institutions to survey RFA organizations about their DPC journeys. For 2020, more than 40 brands’ and retailer’s opinions are included in the research results to create an aggregate picture of both the present and future of digital design and development.

This Executive Summary includes data around:

  • Current and future maturity for 16 top DPC use cases across the value chain

  • Top investment areas for the next two years

  • COVID-driven maturity goals

  • Most significant barriers to scaling 3D DPC capabilities 

  • Most common methods for creating product and material 3D assets



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