WEBINAR ON DEMAND
Duration: 35 minutes

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As the security and data protection landscape changes, marketers are being forced to rely more heavily on clean rooms and their own first-party data. The good news is that first-party data, when utilized properly, can lay the foundation for better personalization and customer experience while keeping customers’ data safe.

In this presentation, Simon CEO and Cofounder Dr. Jason Davis — a data scientist turned entrepreneur — will provide marketers with an understanding of:

• The different types of data available to marketers and how each type can be leveraged in the quest for the perfect customer experience
• The benefits of building a first-party data strategy and examples of companies that are doing this well
• Steps you can take to today to design a future-proof first-party data strategy

SPEAKER  

Dr. Jason Davis
CEO and Co-Founder
​Simon Data