Merchants have always struggled with fraud, but the types of fraud that are emerging today are significantly more sophisticated and insidious. Fraudsters are getting more creative, finding new ways to commit undetectable or hard-to-detect fraud, and advances in technology, AI, synthetic identity theft, and promotional abuse are creating new challenges for eCommerce businesses.

As fraud rapidly evolves, preventing it can feel overwhelming. However, taking steps to protect your organization can enhance your reputation and bottom line, safeguard your customers’ experience and financial security, and limit funding for criminal acts. After reading this playbook, you’ll be better prepared to face the growing threat and will understand:

• The three types of fraudulent activities that are on the rise
• Why traditional fraud prevention methods can’t keep up with new threats
• How to counter today’s fraud trends with a holistic fraud prevention strategy

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