These days, most Quick Service Restaurants have a mobile app that customers can use to check menus and hours, and ideally place an online order for delivery or pickup. But for many QSRs, there’s still work to be done. A recent poll by FullStory reveals that a stunning 38% of respondents rated QSRs’ digital experiences as “poor” or “very poor”—translating to lost sales and fewer repeat visits.

As people continue to embrace a digital-first mentality, QSRs need to prioritize apps as a vital part of their holistic brand experience and a key driver of business. Brands need to be prepared for anything and position themselves for long-term success.  Designed for QSRs looking to compete in a digital-first market, this playbook will explain:

• Why a solid omnichannel offering has become imperative rather than optional
• The five ideal elements of a seamless start-to-finish customer experience
• The app metrics that truly matter, including four KPIs you should heed

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