Is Your Business Ready to Address Consumer Demand for "Clean Label?"

Custom content for Cargilll by Food Dive's Brand Studio

One of the challenges of the “clean label” concept is that there’s no single defining characteristic. However, rising attention on health implications of refined ingredients  — such as sweeteners, thickeners, etc. — has spurred a shift toward increased transparency through label-friendly and consumer-recognizable ingredients.

Our new playbook explores how the concept of clean label is impacting consumer behaviors and product development. The playbook also includes:

  • Research and statistics about consumer preferences
  • How to implement your own label-friendly strategy
  • A seven-step food formulation process
  • How cost and timing impact label-friendly transformations

 

GET THE PLAYBOOK

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