The Moonshot Utility:
What it is, why it’s needed, and how your business can become one

This paper identifies a new organizational model for U.S. electric utilities looking to innovate and adapt to changing market conditions. We call this the Moonshot Utility, a new utility framework that preserves the valuable elements of the traditional utility business but also grows a new business for the digital age, beyond previous company and industry boundaries.

We provide ready-to-use recommendations and examples, illustrating how incumbent utilities can successfully position their corporate structures to encourage a balanced approach to innovation.

Section 1: Utilities in a state of transformation
Section 2: The moonshot utility and the imperative to innovate
Section 3: Bringing about the change – corporate innovation structures
Section 4: Real-world moonshots – case studies of how utilities are mastering transformation
Section 5: Conclusion – it’s time to build a rocket


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