Data insights are paramount to brand strength and financial success for every industry across the business landscape. The same holds true for higher education institutions, which are increasingly recognizing data as a critical component to driving business decisions, growing revenue and improving efficiency. Many institutions are now seeking to unify disconnected data sources and apply insights to solve problems and uncover business opportunities.

To learn how today’s higher education leaders are approaching data investments and extracting real business value from data insights, we conducted a survey of 150 executives at higher education institutions in the U.S. and Canada. In this survey report, you will discover:

• How higher ed leaders are using data for better decision-making and problem solving
• The improvements leaders would like to see in today’s data capabilities
• Expert recommendations for next steps and lasting data-driven wins

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