In-Store Media Enhances the Shopper Experience

Custom content for Mood Media by studioID

The adoption of online shopping accelerated during the pandemic, which is placing increased pressure on grocery retailers to drive traffic into their brick-and-mortar locations and create synergies between their digital and physical offerings.

In fact, online grocery shopping, including delivery and store pickup, totaled about $98 billion in 2021, growing about 2% as a share of overall grocery spending, according to a recent survey.

In this environment, grocers need to ensure that they are optimizing the sales potential of their physical stores by providing a shopping destination that is both efficient and enjoyable. This playbook highlights:

  • The evolving role of digital signage
  • Common uses for digital displays in retail
  • Why you must create content with a purpose
  • The importance of digital displays and analytics
  • What to look for in a digital display system


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