Old-school marketing approaches often assume that shoppers automatically consider concrete factors such as price, features and utility. However, more marketers realize that buying decisions are largely driven by emotional impulses.
The good news is that many of today’s marketers are shifting focus to consumer psychology to pull potential shoppers back on their radar – and they are using physical senses to create experiences consumers will cherish, remember and favor.
While it’s crucial to recognize that digital and physical channels are linked and dependent on each other, this new playbook focuses on a topic some brands may not have thought about before – the impact of sensorial stimuli on buyer perceptions and decisions. More specifically, we highlight:
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