ON DEMAND WEBINAR
Duration: 40 minutes​

Consumers are rapidly embracing a variety of digital health tools to take control of their health and better manage their chronic disease. While biopharma has played a part in this evolution, with many companies placing big bets, we’re still early. As the industry looks to move digital health forward, there continues to be great investment and focus on bringing novel and advanced digital health tools into the commercial patient engagement strategy. Recent advancements in our space and learnings from verticals outside of healthcare have allowed companies to address the challenges faced by many digital applications including low adoption, use and interoperability.

Join a discussion with VMS BioMarketing on trends we’re seeing as biopharma continues to dive feet first into digital health. And how technology solution providers are partnering with companies to innovate on their patient support model, to better meet consumer expectations, build authentic patient relationships, and glean rich insights at scale to inform brand strategy.

Key learnings and takeaways from the session specifically around digital health include:

• Evolving consumer expectations of digital health
• Applicable learnings from other non-healthcare verticals
• Opportunities to accelerate the digital innovation roadmap
• The role of human connection in today’s technology environment
• Intersection of advanced analytics and digital applications

SPEAKER  

Jennifer Wilson
Chief Growth Officer
VMS BioMarketing