How Well Do You Really Know Your Target HCPs?Uncovering Richer Insights From Real-World Data to Guide Effective Omnichannel Engagement

LIVE WEBINAR
Tuesday, March 5 | 12pm ET

Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording. ​


It’s no secret pharma brand teams go to great lengths to find and target ideal patients and prescribers for their innovative therapies. Available data and analytics have come a long way in helping those teams establish rules, alerts, and predictive models to flag each potentially-relevant clinical event.

But with more than half of all HCPs reporting burnout, fewer docs taking in-person rep visits, and nearly 2/3 noting they’re "overwhelmed" by product-related content from biopharmaceutical manufacturers, it’s no longer enough to simply find the right providers.

Today, most marketers buy one-dimensional datasets about HCPs that don’t necessarily detail who prescribers are as caregivers, connectors, and consumers of content: What they like, where they go for relevant information, who they listen to (and who listens to them), or whether they’re likely to be an early adopter of innovative therapies.

There’s a better way. In this webinar, we'll walk through strategies for finding high-potential HCPs you might otherwise miss, with insights into how that data can also deliver contextual richness about those HCPs to help you segment and target messaging more effectively. In this webinar, you’ll learn:

  • What these emerging AI-enabled data sources can reveal about providers
  • Why these more integrated and layered data sets are so critical for effective omnichannel efforts
  • How progressive organizations are using these integrated data sets to optimize end-to-end market assessment, customer outreach and engagement
 

SPEAKERS

Dan Fisher
General Manager
IPM.ai


Araba Nti
Principal Consultant
IPM.ai


Saré Largay
Vice President, New Product Launch & Business Insights
Takeda


Brandi Greenberg
VP of Marketing – Analytics & Insights
Moderator

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