How User-Generated Content Impacts the Consumer Journey Before, During and After Purchase
Sponsored content for Bazaarvoice by Retail Dive's Brand Studio
WEBINAR ON DEMAND
Duration: 1 hour
Shoppers navigate a wealth of options each time they make a purchase. When customers weigh their choices, user-generated content (UGC) – such as consumer reviews, product Q&A and consumer photos – can make the difference between a pass or a purchase.
To understand how consumers connect with brands, we surveyed 2,000 consumers, polled 500 brands and analyzed 1.1 billion monthly shoppers' data in the Bazaarvoice Network. The result: the Shopper Experience Index.
In our new webinar, we dive into the findings and discuss how UGC impacts the consumer journey before, during and after purchase. You’ll learn:
Key findings from this year’s Shopper Experience Index
Where to allocate resources to better meet and exceed customer expectations
Examples of how the world's leading brands and retailers leverage UGC to increase shopper conversions