How User-Generated Content Impacts the Consumer Journey Before, During and After Purchase

Sponsored content for Bazaarvoice by Retail Dive's Brand Studio

LIVE WEBINAR
Tuesday, July 23 | 2pm ET

Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording. ​


Shoppers navigate a wealth of options each time they make a purchase. When customers weigh their choices, user-generated content (UGC) – such as consumer reviews, product Q&A and consumer photos – can make the difference between a pass or a purchase. 

To understand how consumers connect with brands, we surveyed 2,000 consumers, polled 500 brands and analyzed 1.1 billion monthly shoppers' data in the Bazaarvoice Network. The result: the Shopper Experience Index.

In our new webinar, we dive into the findings and discuss how UGC impacts the consumer journey before, during and after purchase. You’ll learn:

  • Key findings from this year’s Shopper Experience Index
  • Where to allocate resources to better meet and exceed customer expectations
  • Examples of how the world's leading brands and retailers leverage UGC to increase shopper conversions
     

SPEAKER  

Jillian Bierman
Manager, Client Success,
Bazaarvoice


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Ashley Knowles
Client Success Director, 
Bazaarvoice

REGISTER NOW

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