Consumers like having a choice when it comes to how they shop, whether it’s online, in person, with an app, or on the phone with a call center. Merchants that make omnichannel shopping a low-friction experience can unlock a more holistic, customized view of shoppers no matter where, how, or when they make a purchase. 

This level of consumer understanding is becoming table stakes for attracting and keeping customers. And most merchants are sitting on the data that can bring these insights to light. Working with one payment service provider (PSP) across all channels brings payment and customer details into one place. This playbook details how merchants can use that data to:

• Unlock insights on customer behavior
• Identify and further engage ‘best customers’
• Target retail growth across channels. 

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