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How UGC Helped Boost Conversions for Dole Packaged Foods

The numbers speak for themselves when it comes to user-generated content (UGC): Brand content receives 28% higher engagement when UGC is included with a typical post. Brand leaders at Dole Packaged Foods discovered this firsthand when they partnered with Bazaarvoice to help them engage with consumers.

Learn how Dole Packaged Foods leveraged UGC to drive consumer reviews — leading to a 64% conversion rate lift among shoppers who engaged with the UGC. Read now to learn more about:

Why UGC matters
How to turn a negative reviewer into a loyal customer
Mining content for consumer insights
Using feedback to correct flaws

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