How to win the ecommerce content race

As shoppers increasingly turn their attention online, pre-purchase content that enhances the online shopping experience has become paramount to success.  

Cleverly crafted ecommerce content needs to make up for the absence of in-store experiences such as impressive showrooms, helpful sales assistants, and the ability to see, touch, and try products.

In this report, we analyze the ecommerce content of 100 retailers across a range of verticals to reveal which are offering a first-rate ecommerce experience, and how others can improve.

Specifically, we assess how effectively their content: 

  • Achieves online search visibility and traffic
  • Converts ambivalent browsers into buyers
  • Provides brand-building and loyalty enhancing customer service

​Even though ecommerce content is increasingly a brand’s sole means of communicating with its customers, our audits indicate that many aren’t prioritizing it, compromising their full revenue potential and ROI on all marketing activities higher up the purchase funnel. 

Download the report to see which retailers are on top, and how others can improve.


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