How to Win in Facebook’s New Local-First World

WEBINAR ON DEMAND
Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording. ​

​While Facebook’s recent algorithm changes create some challenges for businesses, the social network’s local-first approach presents a tremendous opportunity for multi-location brands - one that few are taking advantage of, according to recent research.

By utilizing Local Pages, brands can boost engagement and gain organic reach for each of their stores, restaurants or business locations. In this webinar, SOCi and the Local Search Association will dive into how a more localized digital strategy can improve brand perception, review generation and the overall customer experience.

You will learn:

  • How Facebook users engage with corporate vs. local Pages
  • Guidance and tactics for effectively scaling 10s, 100s, or 1000s of locations on Facebook
  • Exploring the tools/tech needed to authentically interact with local consumers on Facebook
  • Best practices for multi-location brands on Facebook

SPEAKERS  

Monica Ho
Chief Marketing Officer,
SOCi


Greg Sterling
VP Strategy & Insight,
Local Search Association

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