How to Use Data to Strike the Right Promotional Tone With Your Customers

WEBINAR ON DEMAND
Duration: 1 hour


Customers can be unpredictable during the best of times. But economic shifts and fast-adapting competitors make it even harder to predict how their behaviors will affect your business next.

However, there are strategic, effective ways to boost revenue, customer engagement and loyalty without having to guess.

In this webinar, we’ll explore how to apply a data-led approach to uncover what motivates your target customers. Then, using real-world examples, we’ll share strategies for creating campaigns and messages that strike the right tone — helping you trigger the response you want while getting the most out of your marketing spend.

Watch this webinar to learn:

  • How to increase engagement via dynamic, relevant content — enticing customers to buy at full price
  • How to use real-time data and predictive intelligence to trigger the right message, in the right channel at the right time
  • Ways to prioritize and reach repeat buyers, boosting loyalty
  • And how to do all this with a lean team and/or limited resources
 

SPEAKERS

Claire Davies
Managing Director
L.E.K Consulting


Christy Parrish
Director of Strategic Consulting
Cordial

 

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